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| The User-Generated Content Revolution is Here |
| Reality TV and mobile have collided and the user-generated content revolution has begun. Proven by the phenomenal success of 3 UK's See Me TV service, the MCP Community Gallery allows operators and brands to rapidly build highly profitable content sharing communities based on user created mobile video footage. |
| Fast track your way to a community-building revenue stream |
The concept is very simple. Build a video gallery that anyone can contribute to, charge visitors to download content from it, and share the revenues with the galllery's contributors. These are the core principles of the MCP Community Gallery, the latest addition to the MCP suite of applications for mobile operators or brands wishing to leverage a new mobile channel for enhancing revenues or creating customer communities.
The MCP Community Gallery has already proven that users are insaitable consumers of user-generated video content which brings the opportunities of brand new, high margin, revenue streams.
The MCP Community Gallery is a service managed and operated by Yospace. We provide the end-to-end service (including the payments back to your contributing customers) and you provide the customer base and the direction you wish to take the community.
To create a fluid user experience, operators can elect to integrate the service with their own billing and portal systems, whereas non-operator brands can launch nationwide propositions based on an SMS reverse bill model across all operators. |
| Sample Service Screenshots |
 Categories selection |
Viewing clip thumbnails |
Clip details page |
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| Case Study: MCP Community Gallery Powers 3 UK's See Me TV |
Mobile media company 3 was first to utilise the MCP Community Gallery technology to power their successful "reality TV" consumer service, See Me TV.
The service was launched in mid-October 2005, and as the UK's first ever mobile community video download gallery, it has been a phenomenal success.
3 UK's customers can submit video clips by MMS to shortcode 32323. The clips are moderated and accepted clips are placed into an appropriate category within the handset based gallery. The original sender is informed of the clip's acceptance by text message, which also invites them into See Me TV if they are a first-time contributor.
Any of 3 UK's 3.2 million customers can use their video mobile to browse, search and download clips from the gallery. The clips range in price from 10p to 50p. Customers who have submitted clips into the gallery can manage their clips from the service and view how many downloads they've had. Contributors are paid a small share of revenue generated from their submitted content, which is paid in cash on a monthly basis. The repayments are handled by Yospace's integration with PayPal.
See Me TV is hosted and managed by Yospace with integration into 3's messaging, portal and billing systems. |
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User-generated mobile video gallery |
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Suitable for both GPRS or UMTS customers |
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Content moderation service; ensures that no content that breaches your guidelines is published |
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Customised branding |
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Customer WAP 2.0 mobile access |
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Powerful user access video clip search tools |
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Pay-per-download billing |
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Entry categorisation; moderators can categorise entries based on your criteria |
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Automatic 'hottest' entries shortlist |
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Manual shortlists |
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Highly scalable |
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Rapid delivery from initial engagment |
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Operator and non-operator brands |
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Fully managed cash payments back to contributors via PayPal™ |
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Media Community Platform |
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Emulation Products |
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VirtualHandsets™ Solutions |
"The ultimate reality channel, where you are the talent and you decide what you want to do."
The Sun 19th October 2005 |
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"3 UK lets subscribers be video stars"
The Register 18th October 2005 |
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